Slow Food

With a presence in 150 countries, Slow Food is a large international non-profit organisation committed to studying, protecting and disseminating farming and food and wine traditions all over the world, in a way that respects producers and is in harmony with the environment and ecosystems.


The experiment was successful. After collecting 481 new contacts, Slow Food Italia witnessed a net improvement in their mailing statistics: the responsiveness of the new contacts to the newsletter sent after the show reached 52%, with a 2.6% increase in the total open rate.And that’s not all. Thanks to Jade, Slow Food Italia grew their own database, with 450 new members, without hindering the organisation’s enrolment activities. Slow Food Italia can now take advantage of a new database of contacts, fertile ground for communicating their initiatives and building closer dialogue.

New contacts
+ 51.5 %
Responsiveness of new contacts
+ 2.6 %
Open rate
+ 0.9 %
Click rate
Slow Food
Jade is a professional yet simple and intuitive app. Our volunteers found it a very useful tool for collecting new contacts and explaining the opportunities Slow Food Italia offers to members, visitors and those who sympathise with their aims.

Alberto Arossa
Slow Food Italy products and activities manager, Slow Food
Best Practices

Use Jade to create a sign-up form that aligns with your brand identity: you can personalise it with your logo, background and text in just a few steps.

Define the fields in the form based on your needs and the type of contact you want to collect. Recipient segmentation is key.

Maintain a fruitful relationship with new contacts: send eagerly awaited and welcome email, thanks to design that makes an impression and quality content.