How Walmart enriches the shopping experience developing automated and personalized campaigns.
Walmart Argentina was looking for a reliable platform. Such a platform would have high delivery capacity and be accessible for multiple users to manage several types of communications aligned to the business strategies.


Since integrating MailUp to its VTEX store, Walmart has been able to achieve the following results:

  • Consolidate, refine, and enrich its databases.
  • Manage the proper standing of its sending domains with the main Mail providers for optimal delivery to cutomers’ inboxes.
  • Consolidate a unified strategy among different areas by working with just one system and placing customers at the center of it.
  • Obtain accurate and specific metrics on all its actions with easy-to-use Dashboards for every area.
  • Improve all KPIs at the Open Rates, CTR, and conversions level via the e-mail marketing channel.
Digital Transformation
"With MailUp, Walmart Argentina has found the necessary technology to perfect our digital strategies. Integrating the eCommerce store allowed us to launch an RFM model, which helps us analyze customer behavior in detail and develop automated campaigns for each step of the digital process. This lets us send relevant information to enhance our customer's shopping experience."

Juan Bucure
Digital & eCommerce Specialist at ✲ Walmart, Walmart