Giochi Preziosi

Established in 1978, Giochi Preziosi is the market leader in in the toy industry in Italy. For more than 35 years, Giochi Preziosi has been able to establish itself in both the local Italian and international markets thanks to a dynamic company culture and responsiveness to market changes.


Durante i giorni di G! come Giocare, Giochi Preziosi ha raccolto grazie a Jade un totale di 1978 nuovi contatti, il 66% dei quali ha confermato la propria iscrizione tramite l’email di benvenuto con double opt-in, una best practice dell’email marketing.

New subscribers
+ 5.8 %
Increase in mailing list size
+ 16.8 %
Average CTR
Giochi Preziosi
The Jade app was a great find! We configured the app and created a sign-up form in seconds. We were able to collect email address from many attendees, even while offline. Because of this, we’ve decided to use the Jade app in our next promotional events and tours.
Elisa Baldon
Web & Social Media Specialist, Giochi Preziosi
Best Practices

Get everything setup in the Jade app: create your mobile sign-up form, connect your mailing list in MailUp, and setup the confirmation email for double opt-in subscription.

Provide an incentive, such as a discount, at events to sign-up to your mailing list.

Don’t ask too much information in your sign-up form. You can always your subscribers to update their interests and preferences in a later email.

Include something special, such as a Giochi Preziosi‘s holiday gift, in your follow-up email. Your subscribers will thank you and remain much more engaged with your brand.