Xiaomi, a Chinese company dedicated to the design, development and sale of smartphones, apps and other electronic products, ranks third in eCommerce in China behind Alibaba and JD.com. Hand in hand with Tekmovil, this giant decided to open its online store in Mexico and in just 6 months, achieved unexpected results.


The Email and Marketing Automation channel has brought in more than 50 thousand dollars in terms of Revenue and a ROAS (Return on Ad Spend) of 67:1.

6 months after its arrival in Mexico, Xiaomi achieved the following results:

Email marketing subscribers
Million emails sent
Open rate
0.3 %
Of recipients unsubscribed
The integration of MailUp and Datatrics to our ecommerce has been a key decision since the beginning of the project, not only to build and maintain a flow of communication with our users, but to understand what their experience with the brand is like at each stage of the Customer Journey and to enrich their shopping experience.

Cristian Serrano
Ecommerce General Manager, Xiaomi
Best Practices

Database generation: implement a smart subscription pop-up for data capture. With Datatrics, you can configure subscription pop-ups, exit intent and not show it again if that user is already registered.

Site customization – Implement product recommendation pop-ups and showcases based on each user’s browsing and purchase history.

Segmentation: Analyze your users’ data and group it into key segments to optimize the content of your campaigns and the ways of interacting with your recipients.

Automated Workflows: Set up automated triggers to maintain fluid communication with your customers. Upselling, Crosselling and Abandoned Cart strategies are essential email marketing communications for all types of ecommerce.