Xiaomi
Xiaomi, a Chinese company dedicated to the design, development and sale of smartphones, apps and other electronic products, ranks third in eCommerce in China behind Alibaba and JD.com. Hand in hand with Tekmovil, this giant decided to open its online store in Mexico and in just 6 months, achieved unexpected results.
Results
The Email and Marketing Automation channel has brought in more than 50 thousand dollars in terms of Revenue and a ROAS (Return on Ad Spend) of 67:1.
6 months after its arrival in Mexico, Xiaomi achieved the following results:
78.000
Email marketing subscribers
1.8
Million emails sent
22%
Open rate
0.3
%
Of recipients unsubscribed
Xiaomi
The integration of MailUp and Datatrics to our ecommerce has been a key decision since the beginning of the project, not only to build and maintain a flow of communication with our users, but to understand what their experience with the brand is like at each stage of the Customer Journey and to enrich their shopping experience.
Cristian Serrano
Ecommerce General Manager, Xiaomi
Best Practices