Graham turns 95, but we get the gift
Over 700 dignitaries, politicians, and celebrities gathered last week to celebrate the 95th birthday of Christian evangelist, Billy Graham (see video). As part of the celebration, the nation was treated to what may have been his final message Rev. Dr. Graham addressed issues of ungodliness and moral decline and extended the message of salvation found through repentance and the power of the Cross through a special broadcast event called The Cross. This message is part of the My Hope America outreach, in which many CBA retailers are participating.
The My Hope America is a national Evangelical outreach encouraging Christians to share the Gospel message, and it provides a variety of opportunities for retailers to engage their customers – from Billy Graham’s book and videos, to a compilation CD, to a jewelry line by Bob Siemon Designs.
Retailers might stream the video as part of a store campaign display, or print and display the letter written by Dr. Graham, asking friends to “pray with me today for this outreach and for the people of America who need Christ…”
A special tribute compilation CD includes original compositions by Michael W. Smith, Matthew West, The Newsboys, and others to introduce Christian music fans to My Hope America and inspire them to get involved.
Retailers, tell us about your experience with the My Hope America campaign. Please share your story and pass on some ideas and insights to fellow retailers. E-mail firstname.lastname@example.org.