Beemer sees strong holiday sales
The Christmas & Holiday Shopping Forecast released Wednesday by America’s Research Group and Inmar Analytics, says retailers can expect an increase of nearly 20% of Black Friday shoppers over last year, and indications are shoppers are willing to spend more.
Of those surveyed, 50% reported they would be in stores Nov. 29 – willing to spend but also looking to save. Even with desire up, it will require deep discounts from retailers to close the deal, according to Britt Beemer, chairman and CEO of America’s Research Group. Almost a third of shoppers (31.2%) say they’ll be motivated only by 40-50% -off sales. Big bargains were important last year at 25.9%, but this year they’re even stronger, Beemer said. He said mega discounts, though, will mean a strong season.
Shoppers also will be more active online this year, with 25.8% describing themselves as shopping “often” via the Internet. This is up from 17.6% making the same self-designation in 2012.
John Ross, Inmar president, said newspaper inserts will continue to be important with 67.2% os shoppers saying they will consult them for deals and opportunities to stretch budgets.
The research also indicates consumers are loosening up on credit-card usage, with 22.9% opting for plastic, compared to 16.1 % last year. Beemer said Americans are under less debt pressure this year, which will translate into more purchasing.
Beemer expects electronics to be a big holiday category, especially for flat-panel TVs and computers – laptops and PCs.